Genre
Genre means kind or type. It is a tool to classify and categorise media texts.
Genres have characteristic features that are known to and recognised by audiences. This ‘formula’ is reproduced again and again forming a set pattern of codes & conventions for that Genre.The concept of genre is useful in looking at the ways in which media texts are organized, categorized and consumed. The concept of genre suggests that there are certain types of media material, that are recognized through common elements, such as style, narrative and structure.
Narrative structures:
Types of plots
Plot situations and issues
Characters and character relationships
Visual Iconography:
Props or costumes and signifiers
Shots and camera movements
Locations and backdrops
Lighting, styles, themes and background music
Mood and tone
Genre identification:
Audiences may read genre texts in a variety of ways
They may, in effect, create and re-create genres
Thus through audience responses new genres are created
Audiences are said to like the concept of genre because of its reassuring and familiar promise of patterns of repetition and variation.
Audiences become familiar with the codes and conventions of specific genres. Familiarity through repetition is therefore one of the key elements in the way audiences understand and relate to media texts.
Limitation of Genre
1.The concept of genre clearly can have limitations when applied to a range of media texts because of the variety and the need for constant updating of texts that are being produced. Many texts may look similar but are too different to be grouped together
2.Sometimes the category becomes too generalized to be helpful . Consider the distinction between American fantasy soaps and British realism soap operas
Genres have characteristic features that are known to and recognised by audiences. This ‘formula’ is reproduced again and again forming a set pattern of codes & conventions for that Genre.The concept of genre is useful in looking at the ways in which media texts are organized, categorized and consumed. The concept of genre suggests that there are certain types of media material, that are recognized through common elements, such as style, narrative and structure.
Narrative structures:
Types of plots
Plot situations and issues
Characters and character relationships
Visual Iconography:
Props or costumes and signifiers
Shots and camera movements
Locations and backdrops
Lighting, styles, themes and background music
Mood and tone
Genre identification:
Audiences may read genre texts in a variety of ways
They may, in effect, create and re-create genres
Thus through audience responses new genres are created
Audiences are said to like the concept of genre because of its reassuring and familiar promise of patterns of repetition and variation.
Audiences become familiar with the codes and conventions of specific genres. Familiarity through repetition is therefore one of the key elements in the way audiences understand and relate to media texts.
Limitation of Genre
1.The concept of genre clearly can have limitations when applied to a range of media texts because of the variety and the need for constant updating of texts that are being produced. Many texts may look similar but are too different to be grouped together
2.Sometimes the category becomes too generalized to be helpful . Consider the distinction between American fantasy soaps and British realism soap operas
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