Representation

• Representations are words, images, sound or stories that STAND FOR something else like ideas, people, groups, places, emotions or things.
• Representations say something about their subject beyond the literal meaning of words, images or sounds.
• The media uses representation as a shorthand way of denoting meaning in a symbolic way. Representations are especially useful for conveying complex thoughts, concepts and emotions

• Representation refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and ethnicities.

Images of reality are picked upon and reshaped to suit current trends in society to make money or get people interested in the products they’re selling. To do this media producers usestereotypes because the audience easily understands what is trying to be portrayed.

• Representation describes the signs that stand in for and take the place for something else.
• It is through representation people know and understand the world and reality through the act of naming it
• Signs are manipulated in order to make sense of the world.
• When producing a text representation is all about the choices that are made when it comes to portraying something or someone in a mass media