DANNY'S BLOG

Hi! This post is about the song we have selected for our project video. Through everyones consent we have selected MEMORIES by MAROON 5 . Its a pop genre song with a soothing effect that creates a slow and calm atmosphere. It is produced by adam levine who is also the lead vocalist. The main story of this song is about heart breaks which is common throughout this generation. So keeping this in mind our video's storyline is also about a heartbroken person who has a nostalgia trip down the memory lane remebering time he spent with her love.

The next preliminary task was to select a song. As i desired a fancy toward romantic/drama/sad genre,so to backup my idea i selected these 4 song for my advance portfolio video. These all four songs represent sadness with strong lyrics.

Representations are words, images, sound or stories that STAND FOR something else like ideas, people, groups, places, emotions or things. Representations say something about their subject beyond the literal meaning of words, images or sounds. The media uses representation as a shorthand way of denoting meaning in a symbolic way. Representations are especially useful for conveying complex thoughts, concepts and emotions Representation refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and ethnicities. Images of reality are picked upon and reshaped to suit current trends in society to make money or get people interested in the products they’re selling. To do this media producers usestereotypes because the audience easily understands what is trying to be portrayed. Representation describes the signs that stand in for and take the place for something else. It is through repres...

Genre means kind or type. It is a tool to classify and categorise media texts. Genres have characteristic features that are known to and recognised by audiences. This ‘formula’ is reproduced again and again forming a set pattern of codes & conventions for that Genre.The concept of genre is useful in looking at the ways in which media texts are organized, categorized and consumed. The concept of genre suggests that there are certain types of media material, that are recognized through common elements, such as style, narrative and structure. Narrative structures: Types of plots Plot situations and issues Characters and character relationships Visual Iconography: Props or costumes and signifiers Shots and camera movements Locations and backdrops Lighting, styles, themes and background music Mood and tone Genre identification: Audiences may read genre texts in a variety of ways They may, in effect, create and re-create genres Thus through audience responses ...

there are 3 types of audience. Mass audiences ,simple audiences and diffused audiences are the three types of audiences. Apart from studying them in detail we also studied the various theorists Adorno and Horkheimer Stuart Hall Blamer and Kutz David Morely Alferd Bandura Mass audiences are ones that do not dress for the occasion and are very casual aswell as easily distracted. They know that they will keep reciving the media. Simple audience refers to live performances such as theatre where people dress up for the ocassion and deeply concentrate on the media that they are consuming. Diffused audiences exist in the media we consume every day for example social media where everyone has a role to play. The theorists that we study have different theories on audiences. Firstly Adorno and Horkheimer came up with the hypodemic needle theory which says that audiences are helpless towards media which is being injected into them like syringe, they are being made duller by the media they...