DANNY'S BLOG

Media content consists of data and meaning.  Different medium transmits data in print, sound or pictorial image, which the receivers can directly observe and is in a sense ‘fixed’.  While the meanings, which are claimed to be embedded by the producers are variously received by the audience, and therefore not fixed, are largely unobservable. The most important question perhaps concerning media content is how it is received by the audience.  Mc Quail (1994) states that most early research into media content tended to assume that content reflected the purposes and values of its originators … and that receivers would understand messages more or less as intended by producers.10  Further, the content of mass media has often been regarded by social commentators as more or less reliable evidence about the culture and society in which it is produced. Some writers use the term media ‘text’ instead of media ‘content’.  And the term ‘text’ itself has been used in two sense...

Other than Saussure, key figures in the early development of semiotics were the American philosopher Charles Sanders Peirce (sic, pronounced ‘purse’) (1839-1914) and later Charles William Morris (1901-1979), who developed a behaviourist semiotics. Leading modern semiotic theorists include Roland Barthes (1915-1980), Algirdas Greimas (1917-1992), Yuri Lotman (1922-1993), Christian Metz (1931-1993), Umberto Eco (b 1932) and Julia Kristeva (b 1941). A number of linguists other than Saussure have worked within a semiotic framework, such as Louis Hjelmslev (1899-1966) and Roman Jakobson (1896-1982). Semiotics began to become a major approach to cultural studies in the late 1960s, partly as a result of the work of Roland Barthes. Writing in 1967, Barthes declared that “Semiology aims to take in any system of signs, whatever their substance and limits; images, gestures, musical sounds, objects, and the complex associations of all of these, which form the content of ritual, convention or publi...

Semiotics is one of the most popular subjects today, especially in relation to media.  It is because this subject provides: a clear idea of what to look at when analyzing the meaning of media messages; explains why the media have differential effects; enables the observer to analyze the structure of media messages without ignoring the interpretive processes of the audience. What is Semiotics?1  The shortest definition is that it is the study of signs2. But that doesn't leave enquirers much wiser. ‘What do you mean by a sign?’ people usually ask next. The kinds of signs that are likely to spring immediately to mind are those which we routinely refer to as ‘signs’ in everyday life, such as road signs, religious signs and public utility signs. If you were to agree with them that semiotics can include the study of all these and more, people will probably assume that semiotics is about ‘visual signs’. You would confirm their notion if you said that signs can also be drawings, pain...

We live in a world of signs and symbols – of past and present. The science of symbols - Semiotics or semiology – helps us to understand deeply and somewhat fully the world of signs and symbols. Many thinkers – beginning with the Swiss linguist Ferdinand de Saussure – contributed  to the development of this science, which by the very nature of signs and symbols, is in a dynamic state. This in itself is the beauty, attractiveness and relevance of this science. One of the  areas where semiotics comes in handy is in the field of the media – books, newspapers, magazines, television, cinema, radio, social media and so forth – to understand how media content is produced by the sender, consumed and interpreted by the audience. Advertisements is one content which transcends all media. Hence the paper would take a special look at a semiotic  understanding of advertisements. Media content consists of data and meaning. The content of an  advertisement yields/gives rise to many m...

Hi! This post is about the song we have selected for our project video. Through everyones consent we have selected MEMORIES by MAROON 5 . Its a pop genre song with a soothing effect that creates a slow and calm atmosphere. It is produced by adam levine who is also the lead vocalist. The main story of this song is about heart breaks which is common throughout this generation. So keeping this in mind our video's storyline is also about a heartbroken person who has a nostalgia trip down the memory lane remebering time he spent with her love.

The next preliminary task was to select a song. As i desired a fancy toward romantic/drama/sad genre,so to backup my idea i selected these 4 song for my advance portfolio video. These all four songs represent sadness with strong lyrics.

Representations are words, images, sound or stories that STAND FOR something else like ideas, people, groups, places, emotions or things. Representations say something about their subject beyond the literal meaning of words, images or sounds. The media uses representation as a shorthand way of denoting meaning in a symbolic way. Representations are especially useful for conveying complex thoughts, concepts and emotions Representation refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and ethnicities. Images of reality are picked upon and reshaped to suit current trends in society to make money or get people interested in the products they’re selling. To do this media producers usestereotypes because the audience easily understands what is trying to be portrayed. Representation describes the signs that stand in for and take the place for something else. It is through repres...

Genre means kind or type. It is a tool to classify and categorise media texts. Genres have characteristic features that are known to and recognised by audiences. This ‘formula’ is reproduced again and again forming a set pattern of codes & conventions for that Genre.The concept of genre is useful in looking at the ways in which media texts are organized, categorized and consumed. The concept of genre suggests that there are certain types of media material, that are recognized through common elements, such as style, narrative and structure. Narrative structures: Types of plots Plot situations and issues Characters and character relationships Visual Iconography: Props or costumes and signifiers Shots and camera movements Locations and backdrops Lighting, styles, themes and background music Mood and tone Genre identification: Audiences may read genre texts in a variety of ways They may, in effect, create and re-create genres Thus through audience responses ...

there are 3 types of audience. Mass audiences ,simple audiences and diffused audiences are the three types of audiences. Apart from studying them in detail we also studied the various theorists Adorno and Horkheimer Stuart Hall Blamer and Kutz David Morely Alferd Bandura Mass audiences are ones that do not dress for the occasion and are very casual aswell as easily distracted. They know that they will keep reciving the media. Simple audience refers to live performances such as theatre where people dress up for the ocassion and deeply concentrate on the media that they are consuming. Diffused audiences exist in the media we consume every day for example social media where everyone has a role to play. The theorists that we study have different theories on audiences. Firstly Adorno and Horkheimer came up with the hypodemic needle theory which says that audiences are helpless towards media which is being injected into them like syringe, they are being made duller by the media they...

While the term ‘narrative’ certainly is not used as commonly as ‘story’, most people know that it refers, in some way, to stories; in fact stories are endemic to our lives. Narrative tell a story through a sequence of actions or events They maybe very simple or complex Structuralist analyses have suggested that many narratives involved a relatively limited number of key characters (or character functions) the hero or the villain for example. The concept of narrative must be kept in mind while shooting, editing because as their should a complete network of disequilibrium and equilibriums.

For our music video Actors were selected .to the criteria needed such as expressions. for the female role friend of my teammate ishmal filled that position and for male role it was performed by myself as i had little experience in acting field and knew what was needed to create a sad video.

Hi! My next task is to seek permission from the artist maroon 5 management company for this i am writing an email to the company regarding this.

Hi! This post is regarding to the roles we have divided between our group. I will be handling all the camerawork. Ishmal is the writer and director of the music video and taimoor will be our editor. Everything would be done according to consent and help of eachother.

Hi! My name is Daniyal ali raja and i am a media studies student currently enrolled in Roots Ivy International school Riverview. In A2 I've been assigned with a task of composing a music video. This project is assigned to a group. I am accompanied by two of my colleagues Ishmal saleem http://ishmalsaleem11.blogspot.com And Taimoor Abdullah http://Taimoor204.blogspot.com We hope to put all our effort to make an A grade project. I will keep updating my blog in relation to This project. Peace ☮️