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Showing posts from January, 2020

Final Day of Production

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Due to corona virus we had to cut the shooting days short as if wasnt safe to go out every day so we tried to finish it in one day. We went to second cup on the last day Where we shot the last scenes of the music video

2ND Day Shooting

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The second day of shoot was a major game changer we had to shoot many scenes from the music video for example all the basic scenes for park With the proposal and swings and that dance part these all suppose to be getting done with in that single day however we were on shoot for 7 hours straight from 11 in the afternoon till 6 in the evening just to get all the perfect shots

Representation theories

Baudrillard – Hyper Reality: “Some texts are difficult to distinguish in terms of the representation of reality from a simulation of reality e.g. Big Brother. The boundaries are blurred as codes and conventions create a set of signifiers which we understand but in fact the representation is a copy of a copy”. Judith Butler – Queer Theory: “Gender is what you do, not who you are with the theory contesting the categorization of gender and sexuality – identities are not fixed and they cannot be labelled e.g. potentially androgynous representations like Gok Wan. Carol Clover – Last Girl Theory (Horror): “In many horror films, like Halloween typically the last girl that survives is pure, chaste and virginal while all of her friends with looser morals have been killed. Even the name of the last girl is often unisex e.g. Sidney, Teddy or Billie and has elements of androgyny and sometimes also a shared history with the killer”. Richard Dyer – Stereotypes Legitimize Inequality: “A way to ...

Narrative theories

Roland Barthes – Cultural, Semantic, Symbolic, Hermeneutic, Proairetic Codes (5 Narrative Codes): “The cultural, or referential code in Star Trek (2009) draws on audience pre-existing understanding of science ‘fact’ while symbolism is created from the tension and character development of Spock and Kirk, placed in opposition to each other. Applying the semantic code there are additional connotations to both characters’ dress code; Spock is clean shaven, immaculately dressed with correct posture and gate while Kirk slumps in his chair, is scruffy on Earth (the bouncer calls him ‘farm boy’) and is not so well turned out. When battle commences the proairetic or action code adds suspense and excitement to the narrative while the hermeneutic code in opposition, limits the audience understanding to create enigma making audiences want to know more”. Goodwin – Useful for Analysing Music Videos if relevant for MS2 or MS3 internal assessment – 5 key features: “Using Andrew Goodwin’s theory of m...

1ST Day Shooting

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we captured the required shoots we needed for our products with keeping in mind media conventions.

Editing Day 2

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so right after  i got my clips in a line the thing i did next was download the song memories on mp 3 from google and bring that song on the time panel inline with my video clips. I had to be very conscious so that the lip syncing match the lyrics of the video.

Shooting Locations

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First Shoot Location: Statue of Liberty Bahria Spring Second location:Bahria spring park Third Location:Second Cup Coffee DHA 2

genre theories

David Buckingham – Genre in Constant Process of Negotiation and Change: “Genre must respond to socio-economic and cultural change e.g. Brokeback Mountain has elements of the western (setting, objects and props, dress code) to develop an emotive romance about two men and their love for each other”. Daniel Chandler – Genre is Too Restricting: “Films like Gravity have a limited appeal due to notions of predictability (notions of self sacrifice) even through Cuaron attempted more verisimilitude than other ‘space films’ like Mission to Mars and Apollo 13. A type of genre straightjacket is evident. John Fiske – Genre as ‘Convenience’ for Producers and Audiences: “With X-Men Origins: Wolverine, a familiar action adventure formula is developed (hybridized with Science Fiction and the Superhero genre) which serves to ensure 20th Century Fox target a market who have expectations in terms of conventions”. John Hartley – Genre is Interpreted Culturally: “Bollywood films are predominantly wat...

Other items used

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Murree Brewery(NON-ALCOHOLIC) RINGS

Equipment used

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IPHONE NIKON D5200 CAMERA SPEAKER

Audience Theories

The following are famous theories of different theorist regarding audience. Adorno – Passive Consumption, Hypodermic Model (Frankfurt School): “A strong argument suggests that audiences may be passively affected by the sexist, violent representations in GTAV as it is a more realist text than other shoot em’ up action adventure games. Young audiences ultimately may begin to view women differently and think that the aspirational violence is acceptable as a means to an end”. Martin Barker – Challenging Moral Panics: “Barker suggests once you have entered into a debate about violent video games for example you must have already decided about negative media effects”. Stanley Cohen – Moral Panics: “Recent stories about young audiences’ behaviour after playing violent video games reflects a common moral panic that some media like the Daily Mail constantly seek to remind its readers of”. David Gauntlett – Producer as Consumer (Prosumer): “Media Studies students regularly make their own ...